Omcar is a ride-sharing app concept designed to improve transportation accessibility in underserved regional areas. The project focused on building a clean, easy-to-use UI that supports both passengers and drivers in environments with limited digital infrastructure.
Context
Many cities outside of Indonesia’s major urban centers face difficulties accessing reliable transportation. Omcar was envisioned as a solution for this gap — a localized ride-sharing platform tailored to the habits and needs of users in smaller cities.
The app had to be simple, intuitive, and accessible to users with varying levels of digital literacy.
Details
Timeline:
1 Week
Role:
User Interface Designer
Involvement:
Concept planning, user flow design, wireframing, full UI design, prototyping
Goals
The goal was to design a ride-hailing experience that feels familiar, yet highly functional — especially for users who may be new to using digital services. Key objectives included clear navigation, fast booking, and minimal steps to reduce user friction. The driver interface also needed to be efficient and supportive, reflecting the app’s dual-focus ecosystem.
Challenge
The biggest challenge was designing for simplicity without sacrificing functionality. Since the platform targets users in areas with low tech adoption, the UI had to be stripped of unnecessary complexity while still handling real-world transport logic like fare breakdowns, trip statuses, and multi-role access.
Solution
The solution was to create a familiar ride-booking interface inspired by apps users may have seen, while adapting it with regional nuances and clearer UI patterns. Color use, iconography, and flow logic were simplified for ease of onboarding and daily use.
- Passenger-first Flow: A clean booking process with clear pickup/drop-off input, live tracking, and real-time driver status.
- Dual Interface Design: Separate but consistent UI for both passengers and drivers, emphasizing clarity and minimalism.
- Inclusive Aesthetic: High contrast, readable typography, and intuitive icons for users with varying device types and digital habits.
Results
The final prototype was presented as part of a business competition and received positive feedback for its clarity and regional relevance. It helped the team articulate Omcar’s potential value to both users and stakeholders. The design has laid the groundwork for future development and testing in pilot areas.